The antidote to brain rot: Why brand experience is the key to engagement in the year ahead.
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As we celebrate our 20th anniversary as a global brand experience and engagement agency, we reflect on two decades of profound digital and cultural change. From the rise of smartphones and social media, to the Uberisation of services and the emergence of AI, these shifts have redefined how we connect with one another and live our lives.
Yet despite this progress, these changes have come with a complex, mixed impact, such as increased screen time, feelings of isolation, the pressure of constant connectivity, the weight of information overload and mental health struggles.
These dualities – the benefits and burdens of our digitally connected world – are shaping the future of brand experience. In this report, we explore eight key trends reflecting how cultural and technological shifts are influencing consumer behaviour and brand engagement. From fandoms to absurdism to anti-algorithm behaviour, we examine how brands can create more meaningful, empathetic experiences that resonate in a world that is simultaneously more connected and more fragmented.
This brand experience trend report is brought to you by The Futures Lab, our in-house research and development lab. It was established to drive innovative brand experience solutions in our ever-changing world, and is informed by market intelligence tools, social listening, and AI audience profiling.
As we mark 20 years, we remain committed to helping brands connect deeply with increasingly mindful, aware, and discerning consumers. If you would like to arrange a 20-minute, no-obligation conversation about how Sense can help you apply this thinking, get in touch and we’d be glad to help you.