Sports for Smiles
Unilever and Asda team up to help kids stay active during Summer.
Asda has always built its foundations on delivering great value for families – so it made perfect sense for Unilever, with its wide portfolio of household brands, to join forces.
Sense was tasked with developing the first series of promotional campaigns from the collab, aimed at helping families – and particularly children – get active and learn new sports skills throughout Summer 2025.
We launched two key promotions to bring this to life: a partnership with the Festival of Sport gave families the chance to win tickets to a weekend of sporting discovery, while our ‘Sports Sessions’ giveaway rewarded Unilever purchases with 50,000 free sports and swimming coaching sessions.
Connecting the campaigns, we developed a unifying look and feel that transformed Unilever’s most iconic brands into fun, family-friendly athletes – creating a consistent, recognisable presence across six weeks of in-store activity.
