Be More Pick Up!
Helping Britain be its brightest, boldest self.
Popular German chocolate snack Pick Up! needed a stand-out strategy to raise its relevance in the UK. So Sense set out to turn the perception of brand’s bold, brash assets into something more memorable.
No longer a brand that made no sense, we positioned the product as the most confident biscuit brand out there, arriving on our shores to help us Brits be braver and bolder in our every-days.
Over a two year campaign, the ‘Be More Pick Up!’ campaign engaged the serial apologisers and self-defeating-fuss-avoiders across PR, social, digital trial, supported by a national product sampling truck tour that delivered more than just 2m bars to the nation – it brought with it a solid uplift in sales, rocketing reach and a hugely positive ‘pick up’ in brand perception. Bravo!
truly different to other chocolate
biscuit bars”
impressions
