Ice Cave.
A unique take on refreshment for ravers.
With the popularity of craft beer rising amongst their target audience, Coors Light needed a campaign to demonstrate their own unique benefits to drinkers.
We were tasked with bringing to life the TV advert in which Jean-Claude Van Damme discovers the Ice Cave to show that Coors Light is truly the ultimate in ice cold refreshment.
We created the Ice Cave Rave, an ice cold three-degree party that toured the country.
We used the brand’s partnership with Mixmag to showcase up-and-coming DJ talent whilst serving pints of Coors Light in the perfect ice-cold environment.
0
%
More agreement with “Coors Light
is a beer I’d be happy to be seen
drinking.”
is a beer I’d be happy to be seen
drinking.”
0
Live days in 5 cities.
0
k
Pints of Coors Light served.
