Hide N Seekers.
The sweetest of summer takeovers continues.
This one-of-a-kind experience was designed to support HARIBO’s ongoing mission of uniting generations through shared moments of ‘childlike happiness’, bringing together children, parents, and grandparents to create cherished summer memories and family fun.
In its first year, the unique event platform seamlessly blended the excitement of beloved classics like Hide and Seek, Blocky 123, and Tag with the delicious world of HARIBO, where players were invited to dodge our team of Seekers in our bespoke inflatable arena that popped up in parks around the UK.
Year 2 brought not only a month-long residency at Bluewater Shopping Centre but also a significant plot twist. Participants now assumed the role of the seeker, tasked with uncovering hidden gummies in the ‘world’s largest bag of HARIBO’ (also known as the UK’s largest ball pit, with over 750,000 balls!) that was of course, packed with product sampling prizes for those who succeeded.
With nearly 40k visitors, the events were a resounding success, each enhanced by additional HARIBO experiences including giant GoldenBear photo opportunities, hiding tactics and practice areas, car journey game packs, social blooper reels and an exclusive HARIBO pop-up shop offering a tantalising array of unique treats and merchandise for all.
