Skull Cuts.
How to get ahead in experiential.
To help launch Dead Man’s Fingers into the crowded spiced rum market, Sense was asked to raise brand awareness for this new challenger in the category, presenting the brand in a way that would capture the attention of an on trend, yet hyper-cynical, audience.
With the spiced rum market being full of tired old stereotypes such as tropical islands and pirates, we focussed on Dead Man’s Fingers skull identity as our unique point of difference in a standout activation.
Cue Skull Cuts – a pop-up unisex barbershop specialising to close-to-the-bone styles, offering our lucky East London clients a range of complimentary treatments, from undercuts, trims to skull fades, to either care or show off more of their cranium.
Every ‘Skull Cut’ was of course paired with a delicious menu of Dead Man’s Fingers long drinks and exclusive cocktails, with anyone ‘surrendering to the skull’ and getting a complete head shave being rewarded with an exclusive Dead Man’s Fingers swag haul.
