Wrap Up London.
Using London’s most exposed to help its least fortunate keep warm.
Wrap Up London is a small independent charity that collects unwanted coats to distribute to the capital’s residents most affected by the cold – from the homeless and refugees, to the elderly and disadvantaged families.
Sense made contact with Wrap Up London to offer our services to help raise awareness of their initiative by ‘wrapping up’ some of the most high profile, exposed characters around London – its famous statues.
Iconic branded coats were tailored for Sherlock Holmes,
Amy Winehouse and the children of Kinder Transport, wrapping them up nice and warm just as the November chill set in, and just a few days before the collections started all around the city.
The activity generated positive conversation, supported heavily by earned media in titles such as Metro, HuffPost,
The Independent, and TimeOut, as well as interviews on radio stations such as Heart and LBC. But most importantly,
it helped Wrap Up London record their largest coat haul
to date.
compared to year before.
IMC Europe, Campaign Event, IPM
& Masters of Marketing.
