The Smart Lane.
Satisfying the modern, manic, meal-skipping lifestyle.
yfood, a dominant brand in Europe, has now set its sights on conquering the UK market, with Sense providing support for new grocery listings through impactful, meaningful shopper marketing activation – an approach charged tasked with introducing the time-poor masses to the brand and product’s benefits, whilst ultimately boosting in-store sales.
Our solution? A streamlined, super-efficient strategy that served as a ‘fast lane’ targeting shoppers on route to their local store and directing them to the yfood aisle.
This meant that without busy shoppers having to break stride, we were able to introduce them to the complete ready-to-drink meals and messaging, effortlessly.
This unmissable activity was strategically positioned in close proximity to major grocery stores, intentionally avoiding car parks, ensuring that we reached a significantly larger number of shoppers without compromising on conversion rates.
*RESULTS INCOMING!*
