Ribbon Wrapped Lash.
Too Faced’s PR launch with added lift.
To launch Too Faced’s new Ribbon Wrapped Lash mascara, we transformed a Soho venue into a pink wonderland, brought to life with playful black ribbon details.
Our challenge was to introduce the mascara to influencers, press and key stakeholders in a space that reflected the brand’s signature pink tones and the ribbon-wrapped concept behind the product.
We delivered a full ‘colour pop’ takeover of 15 Bateman Street, complete with immersive, Instagrammable installations that dramatised the product’s lash-lengthening effects. Guests explored self-discovery stations, snapped content in beautifully curated photo moments, and sipped on bespoke black ribbon-themed drinks.
Styling stations offered unique ribbon-inspired hair looks, with on-site makeup artists bringing the Too Faced glam to life. The result? A standout launch experience that blended bold brand storytelling with shareable content, driving talkability both online and off.
