Festival Fever: Four tips to help your brand stand out from the festival crowd in 2024.

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Despite the difficult economic environment festival organisers reported record growth in 2023.

Total attendance at UK festivals in 2023 was 6.5 million and it’s estimated that this will increase to over 8 million attendees by 2027. Industry revenue has grown at a CAGR of 2.9% over the past five years, to reach over £3.3bn in 2023. All of this is good news for brands looking to create memorable experiences with a captive festival audience.

Festival brand activations that make an impact

However, festivals are incredibly congested places for brands, with brands not only competing against each other but also the headline acts that are truly the main event. It’s becoming increasingly more difficult for brands to stand out in this environment, but from our vast experience, we understand the key ingredients that make your festival brand activations shine brighter.

We know how to create experiences that lead to story-sharing and memory-making festival moments, which create campaign reach and increased brand love well beyond the boundaries of the campsite. If you’re planning your next experiential festival activation, this is for you.

Download our guide to plan your festival experiences

Our Festival Fever: Four tips to help brands stand out in the festival crowd guide contains key elements to bear in mind whilst planning your festival activity. You can request to download using the form below to read more about the following:

1. Be clear in your message. What’s the one thing you want to convey to festival attendees?
2. Consider your location wisely. Make sure the context is right for your brand where to show up on site
3. Enhance the festival experience. Consider need-states and add value through useful experiences
4. Create a destination. Make festival-goers feel that your activation is a landmark in its own right