Navigate the complexities of Shopper Marketing.
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Sense Shopper – Navigate the complexities of Shopper Marketing
Sense Shopper is our new offering to complement our core business of experiential and sampling, which we believe gives clients an optimised path to purchase solution. By utilising all three with us, clients can activate far deeper into the purchase journey via one agency and give themselves the best chance of driving a strong ROI.
Our approach is pragmatic but effective
Developed from real mistakes witnessed elsewhere, our tried and tested techniques help brands navigate the retail fails that befall so many others.
What you’ll get:
- A blend of experienced personnel from across the retail spectrum
- Forward-thinking activations that return real value and chime with the needs and objectives of your most important customers
What you won’t get:
- An out-of-date trademarked process
- A gratuitously inflated account team
The team
Paul Mills Hicks – 10 years spent as Commercial Director for Sainsbury’s has seen Paul on the receiving end of 1000’s of FMCG sell ins. He knows how to pitch the pitch better than most.
Jeremy Garlick – Previously Head of Insights at Waitrose and Premier Foods Jeremy brings a forensic understanding of category, shopper, and customer behaviours.
James Willoughby – Working agency side for the likes of PepsiCo, Britvic and Heineken, James has developed data proven methodologies and processes to ensure shopper communication media buys and prize promotions are fully optimised.
Chris MacRae – Chris has sold brands into retailers first-hand delivered creative responses that deliver results for all parties.
Our core competencies
- Prize promotions
- Path to purchase comms
- Shopper toolkits
- Key visual creation
- B2B campaigns
- Category strategy
- Amazon optimisation
If there’s anything within the world of Shopper Marketing that you’d like to discuss, please drop an email to: james.willoughby@senselondon.com