A guide to measuring brand experiences in the real world.

THE PROBLEM WITH EXPERIENTIAL IS THAT IT’S IMPOSSIBLE TO MEASURE…RIGHT?

As a global brand experience and engagement agency, this is something we’ve heard many times. And to be honest, for many years, it’s been right.

That’s why we created EMr (Experiential Measurement and Research), the definitive measurement and research service for brand experiences. Honed for over a decade, it allows you to measure the business impact of any campaign, no matter how radical or non-traditional. If you’re making marketing plans for your next quarter or year ahead, take into consideration the potential for experiential marketing and how that can boost your brand awareness.