Level Up Law.
A game-changer for Legal B2B experiential.
As a sponsor of the Legal Geek conference, Addleshaw Goddard aimed to create a standout presence that captured attention and reflected their brand ethos of ‘More Imagination, More Impact.’
The challenge was to showcase the company’s expertise in tech and innovation, drive footfall to their stand, and engage visitors with a fun, interactive experience, so achieve this, we built them their very own arcade complete with custom game – ‘Level Up Law.’
The game challenged players to overcome virtual legal obstacles, navigating scenarios that highlighted the firm’s strengths in an engaging and memorable way.
Ensuring ‘game over’ for other exhibitors, we partnered with Jenki Matcha Tea, providing free drinks to all attendees.
The result was an overwhelmingly positive legal B2B experiential event; boosting brand awareness and engagement whilst completing the quota for follow-up meetings with new prospects.
