The Tattoo Pawlor.
Where love for pets is permanent.
With other emerging pet food brands nipping at their heels, Freshpet needed to put their money where their mouth is in order to convince an inherently discerning consumer that their celebration of pet love is genuine. To that end, we created an activation where this love was literally written in ink.
The Tattoo Pawlor, a one-day event in collaboration with premier studio First Class Tattoos, offered those that could prove that they really, really, really love their pets on social, a custom portrait of their furry loved ones, whilst others were welcomed to free pet flash tattoos designed exclusively for the event.
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Custom pet portraits
completed on the day
completed on the day
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Pet flash tattoos inked
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M+
Overall reach
