Hypnotising Holiday.
Getting customers to stop, stare and share MAC at Christmas.
Inspired by classic optical illusion tactics, Sense imagined a M.A.C shopping ‘trip’ like no other to deliver a ‘stop, stare and share’ strategy for MAC’s seasonal store styling.
Everything from window to till was designed with maximum stare-ability, from bespoke ‘spinning’ roundels, magic warping floors, an upside-down room, and kinetic product comms.
was completed by the interactive window displays, framed by a stunning store wrap – creating the perfect stage for magician,Sonia Benito and staff to wow the crowds with exclusive M.A.C make up hints, tricks and treatments.
0
Flagship Stores Transformed,
Carnaby Street and Liverpool One
Carnaby Street and Liverpool One
0
MAC Gifts Given
0
Weeks of
Live Activity
Live Activity
