The Soul of Madrid.
Summer sessions to celebrate a unique Cerveza.
This summer, the ‘Soul of Madrid’ came to Manchester, Birmingham, Bristol, and London with unmissable ‘botellón’ events curated by Madrí Excepcional. These super-social get-togethers blended food, art, and music to showcase the vibrant culture of modern-day Madrid.
Guests first entered the unique walk-through ‘botellón billboard,’ where they were able to scan artist Gus Morais’s stunning street art ‘scavenger hunt’ mural to find hidden Madrí logos. Prizes were won for finding these within the iconic city scenes.
The social square was there for guests to celebrate with a complimentary ice-cold 330ml can of Madrí. Madrí Excepcional has also partnered with Time Out to bring renowned Madrid chefs into the kitchens of iconic UK restaurants, creating fresh, innovative fusion dishes. These menus are showcased at each city pop-up, allowing guests to sample bespoke dishes crafted by local chefs.
As the brand experience events concluded, guests visited the brand’s Connectada platform to discover nearby venues where the Madrí experience continued.
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