Brighter Journeys.
Supporting commuters’ mental health in the new normal.
As the world gradually readjusted post-pandemic, Network Rail identified a need to do more to support passengers’ mental health amid the return to the workplace, commissioning a series of ‘Brighter Journeys’ moments across eight of its major commuter stations.
Coinciding with Mental Health Awareness week, our beautifully created ‘living’ installations each delivered a sense of calm through the ambience of nature – birdsong, colourful bursts of live flowers and delicate scent – whilst sharing uplifting poems written by James McInerney and wellbeing support services printed on ‘plant-able’ seeded collateral.
The activation was supported by OOH advertising, Metro media partnership, paid and owned social strategy and a toolkit to inspire and enable all stations to get involved (delivered by integrated agency 23 Red).
Finally, a partnership with mental health charity Chasing the Stigma, completed the Brighter Journey initiative by sign posting people to share and download the Hub of Hope app if they or someone they knew were struggling with any mental health issues.
5 major cities and 2 towns.
distributed.
conversations bringing awareness
to the cause.
