Sea Life.
Attracting a new generation of underwater explorers.
To continue driving footfall to their SEA LIFE centres globally, Merlin Entertainments approached Sense when seeking new and exciting ways to build seasonal customer experience within their attractions.
Working with some of the world’s most popular children’s film and TV licences Sense originated and delivered themed global toolkits: Marine Mayhem from PJ Masks, Sonic the Hedgehog’s Sea Life Zone, Lego Sea Explorers, Peppa Pig’s Aquarium Adventure and Octonauts ‘Captain for a Day’ were just some of the innovative concepts to capture new audiences.
Our toolkits included full PR and social amplification packages to build guest excitement, footfall and brand love, versatile enough to work at many different sites across the world from Shanghai to Berlin, Istanbul to Brighton.
The activations have been enjoyed by millions of families around the world, encouraging them to engage with a new SEA LIFE experience, visit again or explore for the first time and plenty more partnerships already lined up for the year ahead.
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