Sense Spotlight 2024: Our brightest work from a thriving year of experiential across the UK and US.

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If ever there was any doubt about the health of the experiential economy, 2024 has firmly put paid to any sceptics. Experience marketing is booming: in 2024, global investment in experiential marketing grew by an impressive 23.1%, reaching £1.283 billion*.

We’ve been fortunate to work with an incredible range of brands this year, flexing our full creative muscle to meet our clients’ renewed appetite for real creative variety. From a renaissance in FMCG equity-driving campaigns to a rise in collaborative pop-ups, amplifiable stunts, and not forgetting the surge of creativity in B2B events – 2024 has truly had it all.

I hope you enjoy looking back at this selection of our work that we feel demonstrates the power and breadth
of experiential marketing, and join us in looking forward to what next year will bring.

Wishing you all a Happy Christmas and Healthy New Year,

Nick