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2025 Trend Report
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Highlights, insights and news about what’s next.

Welcome to our hub for fresh thinking and bold ideas in brand experience and shopper marketing.

Here you’ll find our latest news, opinion pieces, insights and upcoming events – covering everything from experiential measurement and prize promotions to the latest trends shaping live experiences.

Whether you’re after a quick perspective or a deep dive, this is where we share what’s new, what’s next and what really works in the world of brand experience and engagement.

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